Sunday, October 6, 2013

Digital Marketing in the Music Industry

One of the first things I think of when I hear the reference “Digital Marketing” is social media. Social Media is one of the best ways an artist can gain fans. It is important to stay up to date the evolution of the digital world. Artist need to have a Facebook, Twitter, videos on YouTube and Blogs to stay connected to the fans. When posting to these social media channels, pay attention to what the fans are asking for. Be sure to engage in conversations, this keeps fans interested in what the artist is working on, where their next gig is and where to find the best deals on concert tickets and etc. 

There are many platforms for up and coming artist to use if on a budget. Not only are the social media sites free, there are ways for Artist to get funds to help with different projects. Crowdfunding is “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.”
"Musicians, filmmakers, and artists have successfully raised funds and fostered awareness through crowdfunding." https://www.google.com/#q=what+is+crowdfunding

I personally know a musician, Stesha Cano who recently through Kickstarter was able put out her sophomore album.

Amanda Palmer a more famous success story of how Crowdfunding helped raise the money she needed to start her music career. Amanda Palmer touched so many people on her journey to become a musician. She would keep fans engaged through her Twitter page and other various strategies. See her video below.



Chris Windley, at 9 Figure Mentor explains “Digital Marketing and the Music Industry” in his YouTube video. He describes that the Artist not only needs to be involved in keeping fans connected, but also needs to use analytics to see which platform is the best for each Artist. Through analytics an Artist can see the demographics of people visiting their sites, this will help the Artist decide which platform is the one to build off of.



The digital world is constantly changing and it is up to the Artist to keep up with the changes. The fans will be loyal as long as the Artist is putting in the work. 

2 comments:

  1. You’re absolutely correct! In this day and age artists need to have some sort of social media, not only to connect to fans but it’s a great way to build a buzz for an artist. The majority of these social platforms are free and simple to use, which is great for up and coming artists without a budget. It maybe easy to use but it takes time and dedication to actually build a following and a brand on social media. Having a strategic plan and implementing it increases your chances of getting a ROI, which is probably sharing your music and building and building a fan base.

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  2. I totally agree! In this industry it's important to to have buzz but to let your fans connect to you. One of the ways that artists like Lady Gaga, for example, has such a supportive fan base is because not only has she targeted her specific audience for her bran, but she has created relationship with her audience by building a sense of community with her social media and websites. Its definitely up to the artist to put in the work to build a plan that gets a large fan base.

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