One of the
first things I think of when I hear the reference “Digital Marketing” is social
media. Social Media is one of the best ways an artist can gain fans. It is
important to stay up to date the evolution of the digital world. Artist need to
have a Facebook, Twitter, videos on YouTube and Blogs to stay connected to the
fans. When posting to these social media channels, pay attention to what the
fans are asking for. Be sure to engage in conversations, this keeps fans
interested in what the artist is working on, where their next gig is and where
to find the best deals on concert tickets and etc.
There are
many platforms for up and coming artist to use if on a budget. Not only are the
social media sites free, there are ways for Artist to get funds to help with
different projects. Crowdfunding is “the practice of funding a project or venture by raising many
small amounts of money from a large number of people, typically via the
Internet.”
"Musicians, filmmakers, and artists have successfully raised funds
and fostered awareness through crowdfunding." https://www.google.com/#q=what+is+crowdfunding
I personally know a musician, Stesha Cano who recently through
Kickstarter was able put out her sophomore album.
Amanda Palmer a more famous success story of how Crowdfunding helped
raise the money she needed to start her music career. Amanda Palmer touched so
many people on her journey to become a musician. She would keep fans engaged
through her Twitter page and other various strategies. See her video below.
Chris Windley, at 9 Figure Mentor explains “Digital Marketing and the
Music Industry” in his YouTube video. He describes that the Artist not only
needs to be involved in keeping fans connected, but also needs to use analytics
to see which platform is the best for each Artist. Through analytics an Artist
can see the demographics of people visiting their sites, this will help the
Artist decide which platform is the one to build off of.
The digital
world is constantly changing and it is up to the Artist to keep up with the
changes. The fans will be loyal as long as the Artist is putting in the work.
