Sunday, March 31, 2013

Leading the Independent Record Labels



American Association of Independent Music (A2IM) is an organization of independent music labels that offer promotions for businesses and opportunities through advocacy and representation. A2IM also helps with networking opportunities for the independent label community. A2IM is the voice for the independent labels their main objective is helping the independent labels gain commercial terms, right along with the major recording companies. The association will not give up until they are on the same “playing field”.

 A2IM is a Non-Profit Corporation made up and operated by its members this includes over 200 record labels. These record labels range from New York to Berlin, and include all genres of music. As I continue my journey into the music industry and continue to work toward becoming an Artist Manager, I will work along side independent labels. My goal is to help unrecognized musician a platform to be heard, and that is the mission of A2IM as well. There are a lot of amazing musician in the mainstream.  There are equally a lot of musicians who have not made it to the mainstream that deserve to be heard regardless.

A2IM started seven years ago and has since furthered their abilities to help the community of independent labels. They formed a three part agenda:
  •        Advocacy/representation for independents on issues affecting the music community.
  •         Finding commerce opportunities for members.
  •         Providing member services which include, educationing on issues, networking and presentation events, special offers and general business advice. 

A2IM represents a broad coalition of music labels including over 30% of American music sales and 80% of all record releases and continue to dominate certain niche markets. They will continue to create an appealing premium sponsorship and other support opportunities. “A2IM has established a gateway for advertisers, agencies, internet streamers and distributors, and all downstream users of music to access the Independent labels more efficiently” (A2IM).

No comments:

Post a Comment